This marked my 4th annual sold out Zoe Conference. I had the pleasure of crafting the entire brand identity for the event, covering various visual aspects such as video, promotional photography, graphics, experiential elements, and merchandise design. Beyond bringing the concept to life, I also led a team of creatives to collaboratively execute the vision.

The concept, "Awake," was inspired by a Bible verse: "But everything exposed by the light becomes visible, and everything that is illuminated becomes a light. This is why it is said: 'Wake up, sleeper, rise from the dead, and Christ will shine on you.'" It was used to encourage conference attendees to awaken from the past few years of the pandemic and embrace the opportunity to let God's light shine through them for the greater good.