The Fairfax Pop Up was ZOE LA’s first merch pop up on the iconic Los Angeles street where culture collides, Fairfax Avenue. I was the Lead Designer and Art Director in a collaborative effort to turn this empty storefront (that was once an office space) into an unforgettable experience. Inspiration was drawn from old Spanish style Missions, the streetwear culture of Fairfax, and the modern & relatable style of church that ZOE embodies.