Project Highlight
LOVE
IS VOGUE
"WILD WILD WEST"
In the summer of 2020, I launched a clothing brand in Los Angeles, CA called "Love Is Vogue," signifying that love is fashionable, promoting kindness, and emphasizing its transformative power. We conducted a small, controlled photoshoot during the COVID-19 pandemic in front of an abandoned building near my home. A backdrop of flowers arranged on a fence in our neighborhood was staged, symbolizing the message of the brand: beauty emerging from adversity.
Our first 7-piece collection was themed "wild wild west" to represent the "world wide web." During the lockdown, the internet became a new frontier for exploration. This theme echoed my childhood desire to be a cowboy. The drop was a huge success, practically selling out of all products and building a platform and customer roster for future collections.
Work
Art Direction, Merch, Experiential, Digital
Experiential, Graphic, Print
Merch, Experiential
Branding, Packaging, Logo
Merch, Art Direction, Illustration
Art Direction, Design, Animation
Merch, Art Direction, Illustration
Photography
Branding, Art Direction, Merch, Photography
Merch, Art Direction, Illustration
Design, Art Direction