Project Highlight

LOVE
               IS   VOGUE
"WILD WILD WEST"

In the summer of 2020, I launched a clothing brand in Los Angeles, CA called "Love Is Vogue," signifying that love is fashionable, promoting kindness, and emphasizing its transformative power. We conducted a small, controlled photoshoot during the COVID-19 pandemic in front of an abandoned building near my home. A backdrop of flowers arranged on a fence in our neighborhood was staged, symbolizing the message of the brand: beauty emerging from adversity.

Our first 7-piece collection was themed "wild wild west" to represent the "world wide web." During the lockdown, the internet became a new frontier for exploration. This theme echoed my childhood desire to be a cowboy. The drop was a huge success, practically selling out of all products and building a platform and customer roster for future collections.

Work

Art Direction, Merch, Experiential, Digital

Experiential, Graphic, Print

Merch, Experiential

Branding, Packaging, Logo

Merch, Art Direction, Illustration

Art Direction, Design, Animation

Merch, Art Direction, Illustration

Photography

Branding, Art Direction, Merch, Photography

Merch, Art Direction, Illustration

Design, Art Direction