Project Highlight
NIKKI
FRE$H
Size Matters Agency in Los Angeles, CA brought me on to work as a Freelance Art Director on a show intro for a new streaming platform called Quibi. I was brought on to create a direction and graphics for the shows animated opening sequence. The show was starring Nicole Richie, who is an American television personality, fashion designer, and actress. Nicole Richie aka Nikki Fre$h interacts with real-life wellness experts while comedically exaggerating solutions to better health and a healthier planet.
The Nikki Fre$h show intro draws inspiration from a blend of hip-hop and satirical humor. Reflecting Nikki Fre$h's commitment to improving health and the planet, the design incorporates elements like "cabbage" currency, diamond and crystal "plants." Given the significance of bees in the intro music, I included animated "sticker" bees. To maintain a health-oriented aesthetic, I also incorporated a collage of an orange to symbolize the sunset and continue the collaged look to convey a message.
Show Intro
Full Show Trailer
Work
Art Direction, Merch, Experiential, Digital
Experiential, Graphic, Print
Merch, Experiential
Branding, Packaging, Logo
Merch, Art Direction, Illustration
Art Direction, Design, Animation
Merch, Art Direction, Illustration
Photography
Branding, Art Direction, Merch, Photography
Merch, Art Direction, Illustration
Design, Art Direction